91快播

Brand and Style Guidelines

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This page serves as the official Brand and Style Guide for 91快播 91快播 Community College. It provides a framework of standards for logos, typography, color palettes, and messaging to ensure a consistent and professional visual identity across all college communications.

Download the Guide

 

President鈥檚 Message	Letterhead, Envelope and Business Cards
91快播 91快播 Logo	Vehicle Identification
Divisions, Offices, Departments and Campuses	Brand Merchandise
Seals	Athletics
Typography

 

 

91快播 is proud to be recognized as one of the premier community colleges in the country.

This recognition is the sum of the contributions made by individuals who share the common mission of bringing higher education opportunities to East Tennessee. It鈥檚 also the result of the college鈥檚 efforts to present a unified image to the general public that accurately reflects the high academic and professional standards of our faculty, staff, students and supporters.

Every webpage, social media site, publication, video, letter and email about 91快播 91快播 represents the entire college and our shared identity. These visual representations of the college contribute significantly to 91快播 91快播鈥檚 identity. To maintain this consistent and professional look, the college has established graphic standards that serve as a guide for all of our communications to external audiences.

The graphic standards manual that follows provides information on the college鈥檚 logo, trademark, seal and other visual identifiers, as well as the steps to follow when developing materials. This ensures that every piece of information received accurately reflects the quality and integrity of 91快播 91快播.

The college鈥檚 Office of Communications and Marketing is charged with ensuring that publications and other materials comply with these graphic standards. Your support of the 91快播 91快播 Brand and Style Guidelines plays an integral role in the college鈥檚 efforts to present a consistent image that communicates the incredible contributions and accomplishments of our faculty, staff, students and supporters, and allows us to highlight the positive impact our college community makes every day.

DR. SAUL REYES
President, 91快播

 

91快播 91快播鈥檚 logo is a visual representation of the college鈥檚 mission and values. The logo design honors the college鈥檚 tradition and commitment to serving our community, in the past, present, and future.

The interlocking WS in the logo design is a stand-alone mark for the college and its athletic department. The WS mark is complemented by two contemporary type fonts, Calluna and Myriad Pro.

 

 

Certain areas of the college are approved to have a signature logo. Contact Communications and Marketing for more information.

Signature Logos
The signature logo complements the 91快播 91快播 logo by using the semibold  serif font. There is a horizontal and a vertical version of the signature logo.  Each graphic signature follows the same guidelines as the 91快播 91快播 logo,  such as the logo on primary-color backgrounds, zone of isolation and the minimum reproduction size. See previous sections for complete guidelines.

 

 

 

 

 

 

 

91快播 91快播 Seal

The 91快播 91快播 seal is only to be used with official school documents, such as certificates, graduation programs, transcripts, and materials from the Office of the President.

The seal is one color, PMS 289 but it can be screened to a tint of PMS 289 for a watermark effect. However, it is recommended not to screen less than 10% of PMS 289.

 

 

Primary Fonts

Typography plays a key role in maintaining a look and feel of the 91快播 91快播 Community College brand. A consistent use of specific typefaces when used with 91快播 91快播 communications helps bring brand recognition to the
community college.

There are two primary typefaces, Myriad Pro and Culluna. Myriad is a simple, modern, sans serif font that is available to most designers, printers, and marketing departments. Myriad Pro can be expanded with a light, black, semicondensed, condensed, and semiexpanded fonts for a total of 40 fonts.

 

 

The other primary font is Calluna which is a modern serif font. There may be a time when a more decorative font is required for an invitation or a specific design project. In these cases, Myriad Pro should be used in conjunction with the other specific font to complement the design.

 

 

Secondary Fonts

91快播 91快播 has several secondary fonts that can be used for Word documents, emails, web design, athletics and for other design tactics.

The fonts include:

• Calibri is the preferred font for Word documents and emails.
  (Microsoft Office font)
• Open Sans is the preferred font for the web.
  (Can be downloaded from Google Fonts)
• Brix Sans is an optional san serif font.
  (Font will need to be downloaded or purchased from a third-party vendor)
• Breakers Slab is an option for athletics and other school designs.
  (Can be downloaded from Adobe Fonts)

 

 

 

The letterhead, envelope and business cards are designed using the two primary colors, PMS 289 dark blue and PMS 199 red. The PMS colors are to be used only for offset printing. It the stationary, envelope and business cards are printed on a digital press, then the colors will need to be converted to process cmyk colors.

Besides the basic contact information, all of the 91快播 91快播 identity pieces will have the department name reversed out of a red bar.

The paper that has been chosen for 91快播 91快播 letterhead is Cougar by the paper mill, Domtar. Below are the specs for all three items:

• Stationary: Cougar Smooth White, 70# text, 8.5鈥� x 11鈥�
• Number 10 business envelopes: Cougar Commercial White, 4.125鈥� x 9.5鈥�
• Business Cards: Cougar Smooth White, 130# cover, prints 2-sides, 3.5鈥� x 2鈥�

Communications and Marketing has templates for the stationary, envelope and business cards. The templates must be used when updating and ordering new printed material.

There are also templates for note cards and other various size envelopes.

 

 

It is recommended to use the vertical 91快播 91快播 logo on the transportation fleet. The 91快播 91快播 logo can be adjusted according to the door size. The illustrated images to the right show the recommended size of the logo based on the door and vehicle size. On a mid-size vehicle, the logo width should be around 17.25鈥濃��22鈥�.

If there are questions or concerns before printing and installation of the graphics, you may contact the Communications and Marketing to help specify the exact size for the vehicle.

 

 

The 91快播 logo, Senators word graphic and all other celebration and event graphics may be used on T-shirts, pens, notebooks and other specialty advertising items. When items are ordered, original art must be used and all guidelines must be followed.

Communication and Marketing must approve all designs and artwork before orders are placed.

 

 

The Senators word graphic may be used throughout the 91快播 91快播 Athletics department. The Senators graphic
has general guidelines for color, zone of isolation and incorrect usage.

 

 

For more information contact the Office of Communications and Marketing by email or phone at 423.585.6998.